Photography Marketing By Visualizing Data

We previously we shared an article comparing photography marketing to Star Wars.  In this article, I want to talk about one of the items mentioned in the original article.  Google Analytics is a very powerful tool not only for gathering data, but also visualizing it.

Photography Marketing Keywords Visualized

In the screenshot below, you will see a word cloud of all the top inbound keywords that bring visitors to a website.  These keywords, are what the sample website is ranking for.

As you can see in this screenshot, an article was written about Zenfolio and is the most popular keyword bringing in traffic to the website.  Knowing that, the photographer can optimize the article in some way convert the traffic to a lead, or monetize to earn affiliate revenue.

To get a keyword word cloud of your site, visit Google Analytics and on the left column, click to get to the Queries section.

Traffic Sources >> Search Engine Optimization >> Queries

Photography Marketing Referrals Visualized

Next I want to share referrals. These are the websites that traffic is coming from to visit your website.  As you can see in this screenshot, Facebook.com is the most popular.

Knowing that Facebook is doing very well for the website, the photographer could and should focus more attention on that social network over others.  Twitter and Posterous are also bringing in a lot of traffic, so further attention could be focused there.

To get a keyword word cloud of your site, visit Google Analytics and on the left column, click to get to the Referrals section.

Traffic Sources >> Sources >> Referrals

As you read and visualized in this article, word clouds are a great way to see the data that your Google Analytics tool is capturing.  Take advantage of learn from it.

Thanks for reading,

Scott