Can Introverted Photographers Run A Photography Business?
Can you be an introvert and a photographer and still make money? The simplest answer is yes. But there is more to it then that. My friend Angela is an…
How To Plan Better When You Barely Understand Digital Marketing
Our friends at Colorvale have a fantastic planner for photographers, and it’s available in two forms: digital and bound. The digital version is a large file where you can print…
The Importance of In-Person Sales for Photographers
Back before I started doing in-person sales, I threw confetti, blew a noisemaker and did a celebratory dance both times that I sold more than $100 in prints. That’s right.…
Keep Your Website Stupid Simple
Today I want to talk about the KISS Principle, which is an abbreviate for Keep It Simple, Stupid. The Kiss Principle was termed by the Navy back in the 60's…
photo by Alonis
The Business Of An Open Heart
I wrote my mission statement late one night when Andrew was three months old. Like most mothers with newborns, I was hugely sleep deprived and emotional– probably the best time…
Top 10 Things New Photographers Need to Know and Do
Ever wanted a check-list to take away the mystery of starting out in photography? Can’t be that easy can it? Sure it can! Here are the top ten things new…
The Best Web Hosting for Photographers and WordPress
(Page Last Updated on August 28, 2017) OUR HOSTING RECOMMENDATIONS We’ve now been in the WordPress business for 6 wonderful years and our main products, Photocrati and NextGEN Gallery, are…
End of year number crunching
I don’t know about you, but I didn’t get into photography because I love business management. The whole idea of pouring over spreadsheets and sales reports really is one of my least favorite activities associated with running the business. But this is a business, and we do what we must.
One thing I’ve been able to glean from my years in business is to know when things are slow, and when they’re not. I know that starting Thanksgiving, and ending when the kids go back to school – we’re pretty much dead here. We’ll have a few jobs but it’s generally a good time to do the management tasks that goes with having your own Federal ID number. I choose to do this now, less because it’s year end (our corporate year is the calendar year) but rather since it’s slow right now. (more…)
Pro Bono Work
Being a photographer is a great way to make a living. Sure it’s challenging, but anything worth doing is. Sure it takes talent and hard work, but anything worth doing does. But c’mon, I’m not saving the world here. (more…)
The art of the callsheet
Imagine a theoretical job where you’ve got to coordinate yourself, two client representatives, three business executives who will be photographed, your assistant, a makeup artist and a homeowner whose home you’ll be shooting in. Oh, and you’ll have five minutes of your subjects’ time, the shoot is outdoors and subject to weather whims, and the subjects and the clients all come from the staid, yet much beat up, financial industry. Sounds like fun. Enter the call sheet.