Improve Your About Page With Your Story
Marketing and storytelling are one in the same. The photographer's about page is often overlooked when writing great content. So today I want to share some simple things to do…
Per Image Pricing
The a very long time I have been offering package and day rate pricing to clients. However, after my friend Rosh Sillars published an article on per image pricing I…
Can Introverted Photographers Run A Photography Business?
Can you be an introvert and a photographer and still make money? The simplest answer is yes. But there is more to it then that. My friend Angela is an…
How To Plan Better When You Barely Understand Digital Marketing
Our friends at Colorvale have a fantastic planner for photographers, and it’s available in two forms: digital and bound. The digital version is a large file where you can print…
How To Analyze Your Twitter Followers & Adjust Your Tweet Schedule
Before Moz acquired Followerwonk I never paid too much attention to it. But since they integrated it with their services I've been spending a lot more time reviewing its features.…
Sales In Photography – Boosting Your Business
Our friends at Preveal acquired an amazing sales product called Salesographer, and they just relaunched it with a new lower price. Salesographer is a pricing and profit-boosting sales strategy for…
Growing Your Circles On Google Plus
While scouring the Internet for awesome questions to answer, I came across this question: "Ok so I am new to Google + and loving that it is so full of…
The Importance of In-Person Sales for Photographers
Back before I started doing in-person sales, I threw confetti, blew a noisemaker and did a celebratory dance both times that I sold more than $100 in prints. That’s right.…
3 Reasons to NOT Buy Trending Top Level Photography Domains
Recently GoDaddy, Hover and other domain registrars haven started selling the new TLDs available for photographers. For example, at Hover you can purchase: .camera .equipment .gallery .graphics .lighting .photography While…
Keep Your Website Stupid Simple
Today I want to talk about the KISS Principle, which is an abbreviate for Keep It Simple, Stupid. The Kiss Principle was termed by the Navy back in the 60's…