February 3-5 marks an amazing point in time for photography and creative industries thanks to the Dream Bigger Conference. Angela Pointon has organized this amazing teleconference where you can listen…
I wrote my mission statement late one night when Andrew was three months old. Like most mothers with newborns, I was hugely sleep deprived and emotional– probably the best time…
Selling prints is never an easy task. Tools like Preveal and the Photocrati eCommerce system make it easier. But selling doesn't end there. Today I am happy to share YouProof,…
Our friend, Don Giannatti is a fantastic photographer and educator, and when he sent an email to his Lighting Essentials newsletter talking about social media photo sharing sites it sparked…
Previously I've talked about educational and visual content. Basically, it's the idea of writing content that is teaching your customers rather than just showing off photographs. Both are valuable, but…
Google dropped their Keyword Tool in favor of their new Keyword Planner Tool. The advantage of the new tool is the ability to gather content ideas. Visit the new tool…
With the rise of social media as a marketing tool, there has been a fundamental shift in the way brands and consumers communicate. In traditional marketing channels, the conversation flows…
One of the very common questions that come through Photocrati discussions, our Udemy courses and the Photographers SEO Community relate to social media and blogging. You see, working photographers have…
I was contacted from a photographer wondering if he should blog about topics not related to his photography. The answer is a simple one, and one that I am happy…
Email marketing can boost your business to a new level. At the same time, using the wrong words in your subject line can hinder your business growth. How so? Well,…