My clients come from the full spectrum of business types – everything from one and two person start ups to multi-national corporations. Each of these clients, of course, have unique needs and expectations, but I’ve come across one area that more and more clients are in need of. Digital Asset Management (DAM.) Most of the larger corporations have a system in place already, after all they’ve been dealing with this issue for time immemorial, and if there is anything large groups like to do, it’s set procedures and systems. However, many smaller clients are just beginning to realize that they need to keep better track of their images. And, if you’re working with startups, chances are they have no idea that this will become an issue for them later on. This is an opportunity for you to educate them and set them on a good path now. (more…)